What is your professional background, and how do you plan to use it in your new role at Publicis Sapient?
My key role at PS is to develop a go-to-market strategy for the South East Asia region and build a pipeline on strategic sales. This is all a fancy way of saying I will be focused on WHO we are selling our services to and HOW that aligns with our priorities as a growing organization.
I’m an accountant by qualification. My first job was with a bank, and for the last two decades I’ve been working for or with banks. I started my career on the product side but have spent the last 13 years or so predominantly in business development. The last couple of years I’ve been focused on South East Asia.
There is massive opportunity in the South East Asia market. The region is growing fast, and it’s not just the banks. It’s the entire ecosystem supporting the banks and the evolving technology that places like Singapore, Vietnam, Philippines, and Thailand are heavily investing in.
This market is hungry for solutions which can help them leapfrog the current ecosystem. I’m looking forward to helping PS make the right moves and partnerships to be a leader in the space.
What excites you about the work you do?
Definitely the clients. And really, the unique situation of each client. We tend to focus on the solutions we deliver, but what I find really interesting is the differences you find when you talk to Client A versus Client B or C. They might all be in the same industry and looking for similar solutions but they each have a different reason for doing something. Each of them has a different limitation that they need our expertise on. The exciting part is solving for that limitation. It’s even more exciting when you meet clients who are willing to shake up the entire ecosystem by completely changing the way they’re doing something.
To be honest, I wasn’t very familiar with Publicis Sapient when I first got the call to come join the team. So as much as I would investigate a new client, I investigated PS. I spoke to people who were previous employees. I spoke to some clients. And these conversations told a pretty good story.
Then during the interview process I met members of the senior leadership team who really impressed me with their approach to the South East Asia market. PS brings strategy, experience, design and technology all under one roof, with a focus on change projects, and this enables us to make a larger impact.
In my short time here so far, I can say that the culture here is different than what I’ve experienced in my previous work environments. Not to say my past experiences weren’t great, but it’s different. The admiration and respect for teamwork, creativity, craftmanship and fun is very evident. I have not seen service companies be able to deliver the kind of work I see PS delivering in this region so far.
Ilene Meiling Munas, Senior Experience Designer