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Navigating Careers in Tech: Data Analytics

There are so many career paths to discover within STEM, and the responsibilities among tech roles can vary significantly. We’re here to help you find the right fit for your interests and skills. Learn about data analytics from Publicis Sapient’s Jenny Barr.

Jenny Barr
Jenny Barr

I joined Publicis Sapient as a new graduate from Miami University, where I majored in marketing and information systems and analytics.

Today, I work with the Analytics and Insights team, where we focus on digital app experiences. I analyze customer behavior and interactions for a client company across the various touchpoints they have with their customers. To do this, my team sets up platforms for collecting, measuring, managing, analyzing and optimizing data in order to personalize and target audiences to improve business outcomes.

Publicis Sapient’s consulting structure has allowed me to work across several different industries already. Over the last five years, I’ve gained experience with banks, grocery stores, restaurants and CPG appliance companies. I’ve also been able to play various roles, from analyst and strategist (business analyst, campaign optimization analyst, content strategist, paid media analyst, owned media analyst, SEO analyst, data strategist) to back-end data roles (platforms engineer, big data engineer, and test and learn specialist).

One of my most recent and cherished accomplishments was graduating from SPEED Academy, a five-month-long cross-discipline, practical learning program that PS offers. This course covered the key areas of our business (Strategy, Product, Experience, Engineering, Data) and how they fit together. We learned from subject matter experts from all over the business and worked with a group to tackle a real client problem.

The program is broken down into individual courses that include lessons, homework and assignments. We developed skills outside of our own craft, built a broader understanding of digital business transformation at PS and learned how to better collaborate with peers in other capabilities to solve the many challenges our clients are facing. This was a fantastic learning experience, and I recommend it to everyone I can.

One of the best things about working at PS is the people. Everyone that I have worked with—no matter the capability—is enthusiastic, curious and a continuous learner. PS employees have a natural curiosity and a thirst for knowledge. They are eager to learn and stay updated on the latest industry trends, technologies and methodologies. They embrace continuous learning and professional development to stay ahead in the ever-evolving digital landscape. These characteristics collectively contribute to a diverse and dynamic workforce at PS, enabling the company to deliver exceptional digital solutions and drive meaningful impact for clients and the people around them.

Women are important to the future of tech

By pursuing a career in tech, you can inspire future generations of women to follow their passions and break barriers. Your success can serve as a role model for others, encouraging them to pursue their dreams and contribute to the industry. Overall, the tech industry offers many exciting opportunities for women who are passionate about technology and innovation. Women can make a meaningful impact, grow professionally and contribute to a more diverse and inclusive industry. Remember, your skills, perspectives and contributions are valuable. Don't hesitate to embrace the opportunities that the tech industry offers. Your unique voice and experiences can help shape the future of technology and make a lasting impact.

Jenny Barr
Jenny Barr
Senior Associate, Data Analytics

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