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The Power of One – A PS Boomerang Story

Publicis Sapient is the technology Solutions Hub in Publicis Groupe’s Power of One approach. Learn how this benefits the people who work at Publicis Sapient.


Jim Mason, Managing Director, Management Consulting, started his tenure with Publicis Sapient before we were Publicis Sapient, back in 2010 as a group director in the then Razorfish’s Atlanta office. During his first stint with us, Jim also spent four years in our London office, heading up Business Consulting across EMEA.

Now, returning after a few years with a different organization, Jim is taking on an opportunity to work more closely with other Publicis Groupe Solution Hubs and find opportunities for DBT with existing and prospective Publicis Groupe clients.

We call this opportunity The Power of One.

“I’m now working across all Publicis Groupe to identify digital business transformation (DBT) opportunities within Publicis Media and Publicis Communication accounts. Publicis Sapient has evolved to become a more integral and integrated part of the Publicis Groupe, and this new role reflects our ongoing collaboration with The Power of One.”

The Power of One is using all the different agencies and companies within Publicis Groupe (and their unique talent and expertise) for the benefit of our clients. Clients have access to everything they need, from technology to advertising, branding, data, strategy, research and more, and each of the Hubs can focus and lead in their expertise.

Jim Mason is one of the people finding these opportunities for cross-Hub collaborations.

“From my years at PS, I understand DBT and the impact of ‘deep technology.’ But one of the nice things about my background and years with Razorfish and other companies is that I also understand the campaign, creative and media sides of things. That gives me the ability to link all these facets in a horizontal way. So, when a client gives an indicator about an opportunity digital can solve, we’re listening for the best and most holistic way to address their challenge.”


“Through The Power of One, our people gain opportunities to work with even more terrific brands and drive even more business impact. I’m excited about the continued potential we have to grow through greater collaboration with the wider Publicis Groupe, which has wonderful relationships with standout brands. Together we can drive even more business impact through DBT.”


“One of the things I appreciate about PS is that we’re not just doing projects for project’s sake. Our work with clients is rooted in real business results and impact, whether it be customer retention, experience or some other metric important to the client. It’s this relentless focus on outcomes and the wider impact on the business, the people, the customers and the world that sets us apart.”


Jim Mason
Jim Mason
Managing Director, Management Consulting
Jim helps leading retailers and consumer brands drive material revenue growth through digital business transformation. He works at the intersection of creativity, strategy, technology and data to enable brands to acquire, engage and convert customers more effectively.

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