My journey at Publicis Sapient
I’m Lucy, a Slovenian who has lived and worked in Ljubljana, Berlin, Kuala Lumpur, Barcelona, and Miami, before settling down in Cologne, where I also joined Publicis Sapient as a full-time employee in June 2019. However, I had the pleasure of getting to know PS, and their ways of working even before, as I supported a few projects as a contractor between 2017-2018, and was very happy to join the company full time when the opportunity arose.
Even though I have been at the same physical location since I joined the company, my professional path has been quite a journey. I first joined as a Customer Experience (CX) & Innovation Consultant, because I wanted to deepen my CX knowledge; especially on qualitative research methods, preparing & owning design-thinking workshops, and learning about innovation strategies. However, because of my experience and background in Data & Analytics, I quickly started bringing the data aspect to everything I did, as well as encouraging colleagues to use quantitative data, and combine it with qualitative insights, to make their work better, and bulletproof.
By doing so, I started actively bridging Experience & Data domains, and PS gave me the freedom to coach & enable colleagues, and eventually also to create my new role and officially transition to Data & AI. Today I work as a Manager in Data Strategy, and I’m focusing on Customer Data Strategy & Experience. That means that I’m supporting our clients, as well as PS teams, with quantifying the quality of customer experience, translating data into insights, and measuring changes.
A day in the life of a Data Strategist
My daily work is very diverse because I work as a spearing partner for various teams (UX, design, development, as well as product and business owners) and support projects from different industries, and clients that are facing different challenges. That also means that I’m continuously learning and must develop myself further. It’s never boring.
Since the start of the Coronavirus pandemic, we have witnessed an explosion of digital interactions that made more data available than ever before. At first sight one would think that that is great for us, however, it comes with many challenges and a lot of responsibility. First, to collect the right data and then use it in the best way to improve processes, operations & products, while also ensuring data protection compliance. And all those are areas that are supported by Data Strategists.