One of the things I love most about Publicis Sapient is that when we talk business transformation, we mean it. We help clients find their purpose and steer them through complex transitions, and we know how to do it best because we’ve done it ourselves.
We have come a long way since I joined PS over 13 years ago, and the career transformations I have made have been just as profound. As our business evolved from a pure-play Digital Marketing agency to a Transformation consultancy, it’s incredible to look back to my own progression from European Learning & Development Lead in London to where I am today, four career moves later, as the Managing Director of APAC in Sydney.
Growing our business in Asia
My move to Asia was an eye-opener. Living here and experiencing the markets first-hand has helped me understand other people’s perspectives of APAC.
In 2016, I worked with our regional leadership team to roll out a change program that would redefine our proposition and move us into the DBT space. Over 18 months, I saw our strategy came to life as all dimensions of our own business started to transform – new clients, different work & specialized talent.
Looking back now, I underestimated both the opportunities and the challenges of shifting to such a dynamic region. I had an expectation of what I would find and perhaps an unconscious bias of each market’s maturity, but I was challenged by what I learned. I’ve had to rethink how we help clients navigate this region and find their purpose.