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PS Partners with Australia-based Organization to Prioritize Men’s Mental Health

Publicis Sapient partners with The Man Cave, an Australian-based preventative mental health and emotional intelligence charity focused on raising generations of healthy young men.

In 2022, we’ve partnered with Australian-based The Man Cave to provide our digital transformation expertise on a pro bono basis to help elevate their business and service model. The goal is to define a new business and service model that allows The Man Cave to reach a wider global audience with their preventative mental health and emotional intelligence programs, both face-to-face and digitally.

The importance of this partnership is supported by our Digital Citizen Survey which shows that 57% of Australians have sought treatment for a mental illness in the last year, with prevalence being significantly higher among younger age demographics. The survey also found that 72% of those with a mental health condition say they would be more likely to reach out for help if an online consultation was available.

"Research shows that digital services can make a big difference when it comes to mental health, both in terms of encouraging those with issues to reach out for help and making support more accessible for those who need it the most,” says Claire Rawlins, Publicis Sapient Managing Director in Australia. “Our association with The Man Cave is a step in the right direction towards making preventative mental health programs more accessible to young men."

Our partnership with The Man Cave is a natural progression of PS’s focus on mental health.

Headline is our Business Resource Group (BRG) dedicated to creating a work environment where everyone feels their mental health is valued and supported. With teams spread across regions, Headline delivers custom programming and wellness resources to help change the way we behave and talk about mental health, creating an environment in which people can be their whole selves.

Headline Australia is one of our more recently launched branches. It’s vision: “[to be] a grassroots, employee-led initiative that aims to promote mental health and wellbeing and build community by connecting our people and equipping them with the tools and resources they need to thrive.”

Since its launch in 2021, Headline Australia has supported our Australia workforce with initiatives including:

  • A 5-part Mental Health Learning Pathway focused on building skills and awareness with topics such as: The Foundations of Mental Health, Building Mental Health Fitness and Self-Care, How to Share My Mental Health with Others, How to Have the Conversation “R U OK?”, and How to Contribute to a Mentally Safe Team Culture.
  • “R U OK?” Day brought colleagues together over  morning tea or lunch (depending on the office) to build community and share resources and avenues of support.
  • STEPember, in partnership with our Culture Club, encouraged PSers to get outside, get some steps in and raise money for good causes during the month of September.  

Mental health is a constant priority for our global teams. You can learn more about our perspective on the importance of mental health by watching our LinkedIn Live panel “Making Mental Well-being a Global Priority.”

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