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How do our ways of working empower you?

Decoding the HOW

Ramprasad Padmanabha
Ramprasad Padmanabha

 

At Publicis Sapient, our HOW lifecycle represents how we partner with clients to unlock exponential customer and business value — fast and in perpetuity. It helps us to drive innovation, and evolve from incremental to continuous change — while connecting experience with brand promise. It enables organizations to create the transformational change needed to thrive in this constantly evolving, digitally centered world. Our HOW is key to our own business transformation because it puts trust in our people to use it as a compass, and contribute back. Our ability to map our diverse capabilities to the industry verticals we serve enables us to seamlessly bring together multiple disciplinary lenses that address issues and opportunities.

 

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As a part of the global PS family, you’ll acquire a deep understanding of that HOW – our unique ways of working. You will get a first-hand experience of how we blend agile methodologies with our deep-rooted culture to partner with clients and create transformational impact for their business. It allows us to bring our globally distributed teams together, to leverage the best talent for delivering outcomes for our clients.

From focusing on time, scope, and cost to focusing on SPEED, VALUE, AND QUALITY. That’s what our PS HOW is all about.

Flashback to a few years ago. The parameters for teams to make decisions regarding a project were based on three factors: time, scope, and cost. While planning to create new software, the three questions you would typically ask were: How long they would take to do it? How many features need to be built? How much would it cost?

Cut to the present day. Each of these factors has shifted to better suit an exponential thinking model, instead of following an outmoded linear thinking one. Speed is more valuable to us than time. Our teams ensure that products reach the customer fast, so we can get their insights and feedbacks.

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Earlier, endless meetings used to be the norm to nail down the scope. Today, we ask developers not to worry about the scope, and instead focus on collecting valuable feedback, which they then implement with quality. Finally, in the past, we’d ask how much does it cost to build a certain feature. Now, we look at the value it is driving. Have sales increased? Is there a growth in revenue?

So what’s our differentiator?

At Publicis Sapient, we focus on outcomes, not outputs. We do this by adhering to certain principles of the three tenets of PS HOW – value, speed and quality.

Value:

  • Customer value: We leverage our proven expertise to create a sensible user experience at the first customer touchpoint.
  • Brand value: We have been building, maintaining and creating powerful value propositions for brands.
  • Business value: Our focus lies on industry verticals, not just technical capabilities. Our product verticals cater to a cross-section of industries – be it retail, financial services, or customer products, travel and hospitality. That makes us uniquely positioned to create value here.

Speed: Our goal is to continually reorient and reiterate, while dramatically reducing the time from ideation to going live. Therefore, development is a non-stop process at Publicis Sapient. We are continually improving.

Quality: We work in an empowered and loosely coupled manner, thereby reducing dependencies on fellow teams. This results in teams that hit their maximum potential in terms of value, instead of everyone coming together to dilute value to the lowest common denominator. This kind of flexibility helps us ensure that what we are building is responsive to customer needs and is still of the highest caliber.

Making it all happen: Our unique team structure

For a business to defend, differentiate and disrupt, five capabilities are essential to a digital core: strategy, product, experience, engineering and data (SPEED). We draw our strength from this integrated set of SPEED capabilities, the value we are able to create with them in a constant loop, which is further enhanced by a culture that embraces change.

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This is further enhanced by our strong belief in the prowess of self-organizing, cross-functional agile teams. These teams are entrusted with the end-to-end responsibility for the solution – from design to completion. This team structure gives our people the flexibility to craft their own ways of working, which takes into account their context, their collective skill sets, and the nature of work. Our self-organizing teams from the SPEED capabilities work together in the context of our specific industries. That’s the way our teams bring our HOW to life.

You can thrive at Publicis Sapient by being a part of our teams. We need agile change agents who can fuel our drive for transforming businesses. Who constantly reinvent themselves to stay relevant. Join us, and script your own transformation journey.

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Ramprasad Padmanabha
Ramprasad Padmanabha
Vice President Product Management
Ram leads the Product Management capability for Publicis Sapient India. In this role, he manages a global team of Product Managers across industry verticals. Ram is also the Product Lead for ‘Commerce Intelligence’ and ‘Cognitive Marketing’. Most recently, Ram led the data-driven product personalization initiative for a global client to exponentially increase the number of digital customers by 25x and deliver significantly improved conversion metrics for the business.

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