Earlier, endless meetings used to be the norm to nail down the scope. Today, we ask developers not to worry about the scope, and instead focus on collecting valuable feedback, which they then implement with quality. Finally, in the past, we’d ask how much does it cost to build a certain feature. Now, we look at the value it is driving. Have sales increased? Is there a growth in revenue?
So what’s our differentiator?
At Publicis Sapient, we focus on outcomes, not outputs. We do this by adhering to certain principles of the three tenets of PS HOW – value, speed and quality.
- Customer value: We leverage our proven expertise to create a sensible user experience at the first customer touchpoint.
- Brand value: We have been building, maintaining and creating powerful value propositions for brands.
- Business value: Our focus lies on industry verticals, not just technical capabilities. Our product verticals cater to a cross-section of industries – be it retail, financial services, or customer products, travel and hospitality. That makes us uniquely positioned to create value here.
Speed: Our goal is to continually reorient and reiterate, while dramatically reducing the time from ideation to going live. Therefore, development is a non-stop process at Publicis Sapient. We are continually improving.
Quality: We work in an empowered and loosely coupled manner, thereby reducing dependencies on fellow teams. This results in teams that hit their maximum potential in terms of value, instead of everyone coming together to dilute value to the lowest common denominator. This kind of flexibility helps us ensure that what we are building is responsive to customer needs and is still of the highest caliber.
Making it all happen: Our unique team structure
For a business to defend, differentiate and disrupt, five capabilities are essential to a digital core: strategy, product, experience, engineering and data (SPEED). We draw our strength from this integrated set of SPEED capabilities, the value we are able to create with them in a constant loop, which is further enhanced by a culture that embraces change.