“I left PS to join a startup—and they didn’t really survive the pandemic. I was back in the job market, and PS was one of the first places I thought of because it was a strong brand and I still had a lot of friends and connections here. In that sense it was convenient, but PS was also having one of its best years ever during the pandemic.”
A lot at PS changed while Bilal was away. The business had transformed and underwent the growing pains of refocusing, with a new foundation anchored in Digital Business Transformation, or DBT. That transformation started while Bilal was with PS the first time, and he remembers it well.
“There was a lot of organizational realignment, and sometimes it felt like the organizational structure was literally changing on an annual basis. You’d be reporting to one person, then someone different, and then become part of a different business unit altogether…there was constant flux, and it was a bit of a rocky ride. I think a lot of people struggled with that.”
It has sometimes been a rocky ride, but transformation, especially of this magnitude requires stepping out of our comfort zone. It’s something we tell our clients repeatedly—sitting in the unknown and exploring when you can’t see very far ahead is difficult, but critical to growth. The current stability, and especially our increased impact on the world and our clients, has been worth the journey. And as Bilal can attest, it has propelled us forward and given us distinct advantages.
