Data-Powered Customer Insights
As Maytag prepared to launch the Pet Pro System to combat pet hair issues, the challenge was clear: they needed to boost product awareness, build market anticipation and increase sales. Together, we set out to better understand customers’ needs and preferences before crafting a comprehensive data strategy that would deliver truly personalized experiences and in-depth campaign performance analysis.
After collaborating closely with Maytag Brand’s leadership team through a series of workshops, we teamed up to develop a plan that covered data capture, SEO best practices and a holistic roadmap for informed decisions. Together, we implemented new data strategies and a real-time dashboard to track customer engagement throughout the Pet Pro System activation.
Now that the Maytag team has a new strategy and platform, they can closely monitor the entire customer journey for the Pet Pro System launch, all while getting a holistic business view with real-time insights. Understanding and adapting to their customer needs has enabled Maytag to boost product awareness, customer engagement and digital sales—all while keeping pet hair at bay.
The way we work is collaborative and supportive—helping our people make the most of each project and thrive in the process. Team members can expect to learn new skills, gain fresh perspectives and understand the full scope of various business challenges through our unique approach to digital business transformation (DBT). We call it SPEED, and it’s the integration of our Strategy, Product, Experience, Engineering and Data capabilities coming together to strengthen our combined team and find comprehensive solutions for our clients.
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