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We helped Maytag, a renowned appliance brand owned by Whirlpool, implement a data-driven business model for a major pet product launch to better understand their customers, personalize their experiences and advance the organization’s mission of improving life at home.

I led our team of analysts in the measurement framework, benchmarking, and real-time reporting for the Maytag Pet Pro launch. This project allowed me to help grow the skills of some of our early career analysts, which was very rewarding to contribute towards. I’m very proud of this partnership and how our teams worked seamlessly together for a successful launch.

Data-Powered Customer Insights

Our team's agility in adapting to client needs and crafting efficient action plans gave me invaluable experience in client communication and data-driven storytelling and enhanced my technical background. This project not only grew me as a leader but also fueled my passion for problem-solving.
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The way we work is collaborative and supportive—helping our people make the most of each project and thrive in the process. Team members can expect to learn new skills, gain fresh perspectives and understand the full scope of various business challenges through our unique approach to digital business transformation (DBT). We call it SPEED, and it’s the integration of our Strategy, Product, Experience, Engineering and Data capabilities coming together to strengthen our combined team and find comprehensive solutions for our clients.

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