Salesforce Marketing Cloud Architect

The SFMC Architect is the solution and technical authority for Salesforce Marketing Cloud within a client account. They design and implement the platform foundations required to run sophisticated, data-driven campaigns at scale (segmentation, data model, integrations, automation, personalisation, governance). They guide the client on how to get the best out of SFMC, ensure campaign quality and platform reliability, and proactively identify improvements. This role works closely with marketing, data/CRM, security, and delivery teams.

Key responsibilities

• Own the end-to-end SFMC solution design for complex campaign use cases: lifecycle, triggered, multi-step journeys, dynamic content, and advanced segmentation.
• Translate business needs into scalable technical designs (target architecture, patterns, standards, and documentation).
• Act as the technical advisor to the client: recommend how SFMC should be used to maximise value (capabilities, best practices, operating model, roadmap).
• Define and implement the SFMC data model to support sophisticated segmentation and personalisation (Data Extensions, attributes, relationships, suppression rules).
• Design audience strategies and segmentation approaches (SQL segmentation, preference logic, eligibility rules, frequency rules).
• Provide guidance on personalisation patterns (AMPscript/dynamic content, reusable components, scalable modular content strategies).
• Design and oversee integrations between SFMC and enterprise systems (including Salesforce CoreCRM web/app events, consent systems).
• Define data flows, refresh cadences, and automation patterns (Automation Studio, API-based triggers, file drops, etc.).
• Ensure robust data quality controls, reconciliation checks, and monitoring are in place.
• Communicate complex technical topics clearly to non-technical audiences and drive decisions with trade-offs (time, cost, risk, value).
• Work effectively with offshore delivery teams: clear design briefs, robust documentation, structured handovers, and time-zone friendly ceremonies.

Required experience & skills

• Proven SFMC architecture and technical delivery experience across core studios (e.g., Journey Builder, Automation Studio, Email Studio, Content Builder).
• Proven experience implementing complex segmentation, data modelling, and integration patterns for sophisticated campaigns.
• Experience in relevant areas: SQL for segmentation, data extension design, automation patterns; plus personalisation scripting (AMPscript/SSJS) as needed.
• Experience working with large organisations (enterprise governance, multi-stakeholder, compliance constraints).
• Experience leading/working with offshore teams and ensuring quality delivery through standards and governance.
• Excellent documentation, communication, and stakeholder management capabilities.
• Proactive, problem-solving mindset with a strong focus on outcomes and continuous improvement.

Nice-to-have

• Experience with Marketing Cloud Connect, APIs/integration middleware, event-based architectures.
• Knowledge of deliverability best practices and sender reputation management.
• SFMC certifications (Administrator, Email Specialist, Developer) or equivalent experience.

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.