It’s 9 AM, and your inbox is overflowing. You’re buried in notes, calendar invites and admin work—leaving little time for the thing that matters most: connecting with people. Sound familiar? It’s time to evolve how hiring gets done.
At Publicis Sapient, we’re using AI to make the recruiting process smarter, faster, and—most importantly—more human. While 87 percent of companies use AI in their recruitment process (according to WeCP) many stop at automating repetitive tasks. We’re taking it further by using AI to create a hiring experience that feels more personal on both sides of the interview.
AI that frees humans to do human things
By automating time-consuming tasks, AI helps recruiters shorten time-to-hire, reduce cost-per-hire and save valuable hours. That means more time spent in meaningful conversations—not just reviewing resumes. For candidates, that translates into faster responses, more personalized communication and a hiring process that feels responsive rather than robotic.
Smarter benchmarking for a sharper edge
Understanding the market is key for any recruiter. Using tools like ChatGPT, our teams can quickly gather data on comparable roles, skill sets and industry benchmarks—helping us understand where talent sits and how to reach it.
That means we can identify qualified candidates who might have been missed due to differences in job titles or language, expanding opportunities and improving fairness in the process.
More engaging job descriptions powered by insight
Job descriptions shouldn’t sound like internal memos. With embedded AI tools, we can flip the perspective and lead with what’s in it for you instead of what’s in it for us.
AI helps us analyze patterns in language and engagement, ensuring our job posts speak directly to the people we want to reach—clear, relevant and human.
Expanding reach with precision sourcing
AI-powered sourcing tools scan millions of data points to identify candidates with the right skills, experience and potential. Recruiters can customize searches, fine-tune criteria and find hidden gems faster which creates a more inclusive and efficient process from the start.
Smarter screening. Still human-led.
AI helps us create targeted screening questions and automate early resume reviews—speeding up shortlists and ensuring consistency. But we’re intentional about balance: AI supports our decisions, it doesn’t make them.
Every recommendation is followed by human review, ensuring we never miss out on a candidate’s potential just because an algorithm didn’t see it.
Analyzing feedback to drive fairness
AI can also help us identify potential bias in interview feedback by flagging patterns and prompting reflection. It can summarize interviews or pull key discussion points to help hiring teams focus on the substance of a conversation. But again, AI is a tool, not a gatekeeper. Our recruiters use it to enhance fairness and insight, not replace judgment.
High-tech, high-touch recruiting
When used responsibly, AI tools can increase recruiter productivity by 60%, freeing teams to deliver faster feedback and more tailored experiences. Candidates benefit from smoother communication and a process that respects their time and individuality.
This is what AI looks like at Publicis Sapient. Not a chatbot replacing a recruiter, but a recruiter amplified by technology.
The takeaway: AI as an enabler, not a replacement
AI isn’t here to take the “human” out of hiring—it’s here to give it back. By pairing automation with empathy, Publicis Sapient is creating a recruiting experience that’s efficient, equitable and deeply human.
We’re not just talking about AI. We’re showing how it works—transparently, responsibly and with purpose.
