In the last 25 years, I have witnessed the metamorphosis of Dubai from a busy trading hub of the Middle East to the epicenter of innovation with a booming digital economy. From shopping at a traditional souk (market) to shopping online at souq.com (now amazon.com), we have come a long way. I can’t help but think how much Dubai’s progress is linked to my professional accomplishments during my journey at Publicis Sapient.
Progressing towards a digital economy
The UAE has always been fast on its feet, from introducing new technology that enhances everyday life to transforming the business of major government entities. After Apple changed the world in 2004, everything had to be smart or smarter. From airlines and theme parks to hospitality, our team at Publicis Sapient had our hands full with the best projects in the region. Soon every agency and consulting firm in town worth its salt wanted a piece of this forward-thinking and innovative solutions company. Who wouldn’t?
Close encounter of a new kind
The COVID-19 pandemic has changed social interactions and the socio-economic structure of countries. It is unlike anything I have witnessed in my lifetime. Necessity being the mother of innovation, and Publicis Sapient being the creative force that it is, we have taken innovative measures to keep the wellbeing and safety of our people and their families as a top priority. We have done this while also managing workflow and project deliveries that maintain consistent growth.