If we had asked a younger Natasa to predict her future career, a banker, financial technologist and consultant would “never, ever have come to mind.”
“I would have said musician, hands down.”
Natasa is a trained classical pianist who has explored other genres such as jazz, rock and pop and instruments, including the saxophone and electric guitar. As a teenager, she was inspired to start experimenting with songwriting, musical arrangements and productions.
“In fact, my first experiences within the digital space were through hard-disk recording for audio and music production in the late ‘90s while getting my MSc in Music Information Technology.”
After studying, Natasa invested in building and running a professional recording studio. However, while she had a deep love for music and entrepreneurial passion, she didn’t have a business plan, and within less than a year, she made the decision to keep music as a hobby. Soon after, she stumbled into banking by accident.