Skip to Main Content

Advice to Future Women Leaders from a Classical Pianist Turned Consultant

The professional backgrounds of Publicis Sapient consultants are varied and diverse. Senior Director, Product Management Natasa Kyprianidou shares her unique career journey.


If we had asked a younger Natasa to predict her future career, a banker, financial technologist and consultant would “never, ever have come to mind.”

“I would have said musician, hands down.”

Natasa is a trained classical pianist who has explored other genres such as jazz, rock and pop and instruments, including the saxophone and electric guitar. As a teenager, she was inspired to start experimenting with songwriting, musical arrangements and productions.

“In fact, my first experiences within the digital space were through hard-disk recording for audio and music production in the late ‘90s while getting my MSc in Music Information Technology.”

After studying, Natasa invested in building and running a professional recording studio. However, while she had a deep love for music and entrepreneurial passion, she didn’t have a business plan, and within less than a year, she made the decision to keep music as a hobby. Soon after, she stumbled into banking by accident.

“You could say that this was my first experience of failing fast and learning even faster. The banking sector brought new light to my resourcefulness and ability to see things creatively. I learned to leverage my skillset of creating arrangements for music productions to orchestrate successful digital transformations.”

Fast forward to over two decades later, and Natasa’s a well-respected global banking and fintech innovation leader who has some advice for future women leaders.

“The most simple but powerful piece of advice I’ve ever been given came from my mum during a time when I was stuck in my comfort zone and miserable because of it. She could see all my untapped potential and kept telling me, ‘Always do what you’re afraid to do.’ And she was right. My biggest breakthrough came when I finally made the decision to relocate alone to the U.K. and pursue greater opportunities. I’ve never looked back.”

This is Natasa’s wish for the future generation of women leaders: that they embrace their challenges and push themselves to reach their full potential from an empowered perspective. She hopes they find confidence, seek mentors, seize opportunities and build resilience.

Because the world needs more women in leadership roles.

“When women become leaders, they provide a different set of skills and perspectives. Not only do we bring structural and cultural differences to the table, which drive effective solutions, but studies have revealed that women leaders are generally more people-focused and empathetic. We drive positive impact through community and relationship building.”

Publicis Sapient’s Product Management Team

Natasa is a senior director on our Product Management team, where diversity of thought, experience and background strengthen our ability to constantly evolve and drive the delivery of outcomes.

“However, the craft is still very male-skewed. I believe many women possess traits that can make them rock star product leaders: strong emotional intelligence, humility, a balanced ego and extraordinary stamina. The goal of any product team should be to build great products, and creating more intentional inclusivity can help shape this outcome.”

Learn more about our Product & Agile Program Management team.

Natasa Kyprianidou
Natasa Kyprianidou
Senior Director, Product Management
Natasa is a Senior Director within the Publicis Sapient Product Management practice based out of the London office. She brings to her position a well-established background of over 23 years of experience in financial services, serving in senior leadership roles across a wide range of divisions and functions within global financial institutions in the U.K. and Europe. In her free time, Natasa enjoys exploring London’s thriving cultural scene to tap into her creative state of mind. This ranges from food markets, art exhibitions, museums, plays, musicals, concerts and gigs.

Ready to find your NEXT?

You Might Also Be Interested In

Looking for the latest openings or want to get rewarded for recommending a peer?

people at table

Publicis Sapient is aware of scams involving false offers of employment with our company. The false interviews and job offers use fake websites, email addresses, group chat and text messages. We never interview prospective candidates via instant message or group chat, nor do we require candidates to purchase products or services, or process payments on our behalf as a condition of any employment offer. For more information or if you have been targeted please reach out here.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at or you may call us at +1-617-621-0200.

EEO is the law Opens in new window.

Pay transparency information can be found here Opens in new window.