Senior CRM Analytics

At Publicis Sapient, we help organizations reinvent how they operate and serve their customers in an AI-driven world through enterprise AI platforms, products, and services. We are a technology company focused on delivering measurable business outcomes, not just recommendations. “Build what matters” is at the heart of everything we do.

• We are looking for a CRM Analytics Manager to own CRM performance measurement, reporting, and analytics across multiple markets. This role will play a critical part in transforming customer and campaign data into actionable business insights that improve engagement, retention, and commercial performance.
• As the CRM Analytics subject matter expert, you will partner with CRM, Marketing, Commercial, Product, and Leadership teams to drive data-led decision-making and continuous optimization across customer lifecycle programs.

Your Impact

• Own CRM reporting, performance measurement, and analytics across global and regional markets.
• Analyze campaign and customer performance across Email, SMS, and customer lifecycle programs.
• Monitor and optimize key CRM metrics including:
  • Revenue
  • ROI
  • Conversion Rate
  • CTR
  • Open Rate
  • Retention
  • Churn
  • Customer Lifetime Value (CLV)
  • DOI/MOI
  • Incremental Revenue
• Create and maintain weekly, monthly, quarterly, and ad hoc performance reports for stakeholders and leadership teams.
• Translate complex data into actionable recommendations that improve customer engagement, retention, and commercial outcomes.
• Use SQL and Azure-based data sources to extract, validate, and analyze large datasets while ensuring reporting accuracy and data integrity.
• Identify trends, risks, opportunities, and performance gaps, providing strategic recommendations to CRM and commercial teams.
• Partner with cross-functional stakeholders to define measurement frameworks and success metrics for CRM initiatives.
• Drive continuous improvement of reporting processes, data governance, and analytical methodologies.
• Act as a trusted advisor to markets and leadership teams, enabling data-driven decision-making through meaningful storytelling and insights.
• Design, develop, and enhance Power BI dashboards and automated reporting solutions leveraging APIs and data integrations to improve accessibility and efficiency

Skills & Experience

• 5+ years of experience in CRM Analytics, Marketing Analytics, Customer Insights, Business Intelligence, or a related analytical function.
• Strong experience analyzing CRM channels, including Email and SMS marketing performance.
• Advanced SQL skills with experience querying, transforming, and validating large datasets.
• Hands-on experience working with Azure-based data environments and cloud analytics platforms.
• Strong understanding of customer lifecycle management, retention strategies, and CRM measurement frameworks.
• Experience developing dashboards and reporting solutions using Power BI.
• Strong analytical and problem-solving skills with the ability to identify trends and translate findings into business recommendations.
• Experience presenting insights and performance updates to senior stakeholders.
• Strong data visualization and storytelling capabilities.
• Experience working with campaign management, customer segmentation, and attribution methodologies.
• Exceptional attention to detail and commitment to data accuracy and integrity.
• Excellent verbal and written communication skills with the ability to explain complex analytical concepts to technical and non-technical audiences.
• Strong stakeholder management and cross-functional collaboration skills.

Set Yourself Apart With

• Experience leveraging APIs and automation tools to streamline reporting processes.
• Knowledge of customer analytics, predictive modeling, experimentation, and incrementality measurement.
• Experience working within retail, ecommerce, consumer, subscription, or customer-centric organizations.
• Familiarity with customer data platforms (CDPs), marketing automation platforms, and CRM ecosystems.
• Exposure to AI-driven analytics, forecasting, and customer intelligence solutions.
• Experience influencing strategic business decisions through advanced analytics and insight generation.
• Demonstrated commitment to continuous learning, inclusive collaboration, open communication, client impact, and innovation

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.