[Contracting] Senior CRM Strategist

This role sits within a consultative delivery model, working closely with senior CRM leads, technical teams, and global stakeholders.

Your Impact

• Support the assessment and optimization of existing CRM platforms (e.g., Optimove, Salesforce Marketing Cloud, Braze).
• Design and refine lifecycle frameworks (onboarding, engagement, retention, reactivation).
• Execute and optimize CRM journeys across channels (email, push, SMS, WhatsApp).
• Support data hygiene, segmentation logic, and campaign QA.
• Collaborate with designers, email developers, and senior CRM strategists to deliver high‑quality CRM outputs.
• Contribute to test‑and‑learn initiatives (A/B testing, experimentation frameworks).
• Support multi‑market CRM execution while respecting local regulatory nuances

Skills & Experience

• 5+ years of hands‑on CRM or lifecycle marketing experience.
• Experience working with CRM / Marketing Automation platforms such as: Salesforce Marketing Cloud, Braze, Optimove, HubSpot, and Adobe Campaign.
• Strong understanding of:
  • Lifecycle marketing principles
  • Segmentation and personalization
  • Campaign execution and QA
• Comfortable working with data concepts (attributes, events, basic SQL or segmentation logic).
• Experience collaborating in cross‑functional teams (CRM, design, tech, analytics).
• Ability to clearly explain CRM logic and campaign decisions
• Advance English

Set Yourself Apart With

• Experience supporting CRM programs in regulated industries.
• Exposure to multi‑market or global CRM programs.
• Strong attention to detail and structured execution mindset.
• Curiosity and learning mindset toward new CRM platforms and tools.
• Prior experience in consulting or agency environments.

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.