Sr CRM Email Designer/Developer

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Job Description

This role is responsible for delivering high‑quality CRM campaign assets across email, SMS, in‑app, and push channels. This role combines creative craftsmanship, technical precision, and platform execution expertise across systems such as Optimove, Salesforce Marketing Cloud, and Stripo. You will act as a Brand and Consumer Guardian, ensuring CRM communications are not only visually compelling but also technically robust, compliant, and fully optimized for multi‑market deployment.

KEY RESPONSIBILITIES

Brand & Creative Excellence

Ensure all CRM assets strictly adhere to brand guidelines and voice.
Maintain creative excellence at scale, delivering consistent quality across high volumes of assets.
Review and QC all creative elements for brand consistency, messaging clarity, and consumer‑centricity.
Stay current on design trends, mobile responsiveness, and accessibility standards.

Email & CRM Asset Execution

Build emails, templates, and components using:
- Drag‑and‑drop builders (Optimove, SFMC, Braze-like tools)
- Custom HTML/CSS for complex layouts and modular systems
Code responsive emails using table‑based structure compatible with Outlook, Gmail, Apple Mail, and dark mode.
Implement dynamic content, personalization tokens, conditional blocks, and merge fields.
Ensure UTM tracking, link hygiene, and analytics tags are set correctly.
Set up and manage A/B test variants within platform logic.

Advanced Logic & Flow Deployment

Deploy multi‑step triggered journeys with branching logic.
Configure personalization algorithms, product recommendations, individualized offer rules, and value‑tier variation.
Build suppression logic, frequency caps, and compliance rules into journey flows.
Support CRM Accelerators by translating strategy documents into executable CRM assets.

QA, Testing & Delivery

Conduct full QA across: Rendering Functionality Tracking Accessibility Cross‑device and cross‑client tests
Validate API tags, dynamic fields, and segmentation logic prior to deployment.
Maintain checklists, workflows, documentation, and asset version control.
Handle multiple campaigns concurrently under varying market deadlines.

Template & Asset Management

Build and maintain a library of reusable components, modules, and templates.
Organize design systems, asset folders, naming conventions, and documentation for efficient scaling.
Optimize visual assets (file size, load speed, dark mode) for CRM environments.

Front‑End Development Collaboration

Partner with front‑end devs for complex builds or interactive components.
Translate creative concepts into technical requirements for developers.
Troubleshoot rendering issues and ensure cross‑client compatibility.

Cross‑Functional Collaboration

Work closely with CRM Accelerators, Creative Teams, Data Teams, and Market Leads.
Interpret briefs into tactical CRM assets.
Ensure timely delivery across campaigns and markets.

Qualifications

Skills & Experience

Technical Skills

2–5+ years designing and building HTML/CSS emails.
Strong knowledge of email rendering constraints (Outlook quirks, dark mode).
Experience with at least one major CRM or ESP platform (Optimove, Salesforce Marketing Cloud, Braze, Adobe Journey Optimizer, Stripo).
Experience with multi‑step automated journeys and CRM operations.
Strong QA, debugging, and problem‑solving skills.

Creative & Conceptual Skills

Strong design eye for layout, hierarchy, spacing, and mobile responsiveness.
Ability to maintain brand consistency across large multi‑market ecosystems.
Understanding of human‑centered design and consumer‑centric communication.

Data & Personalization

Experience using dynamic content, segmentation, and personalized blocks.
Understanding of CDP‑linked data models is a plus.

Soft Skills

Highly organized, reliable, and detail‑oriented.
Strong communicator who collaborates well in cross‑functional teams.
Ability to work in fast‑paced environments with shifting priorities.
Comfortable working in a “Central for Local” structure supporting multiple markets.

Nice to Have

Experience in FMCG, CPG, Tobacco, and regulated industries
Experience with multi‑market localization workflows
Familiarity with API event mapping and advanced CRM logic

Additional Information

An inclusive workplace that promotes diversity and collaboration.
Access to ongoing learning and development opportunities.
Competitive compensation and benefits package.
Flexibility to support work-life balance.
Comprehensive health benefits for you and your family.
Generous paid leave and holidays.
Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com

Company Description

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.