Associate Marketing

Your Impact & Key Responsibilities:

Why we are looking for you

• Brands fascinate you, and you love that people can develop a relationship with them. You dream of being a successful marketer and know a lot of interesting and relevant trivia
• You enjoy collaborating with people and building relationships
• You have some relevant (if not exact) experience in B2B, marketing, Tech services
• You are interesting. Consistent. And deliver to your commitments.

What you will enjoy in this role

• You will be part of an organization and team that is invested in learning as much as doing
• You will be a part of a team that is collaborative, dependable and self-sufficient on marketing and communication skills

What you will do

• Work closely with your manager to execute marketing programs in the client acquisition and expansion context. You will learn to write briefs, design campaign flows on paid and owned channels - email, digital, social, PR, events, content syndication, blogs, website, search
•  Work with the marketing ops team to achieve on-target execution and measurement against tangible goals
• Collaborate with an ecosystem of marketing partners. Learn to manage vendor relationships, campaign coordination, performance tracking against set KPI’s, and lead generation
• Budget management. Conceptualise and oversee monthly / quarterly calendarized comms initiatives. Ensure that blog content, social media, content syndication, and email marketing execute consistently and on brand.

Your Skills & Experience:

• Graduate in a Marketing domain
• 2 years of relevant experience. Understanding of the India technology  and services market
• Some hands on experience of the overall inbound and outbound ecosystem, including building digital strategy for – SEO (on-page, off-page), SEM - Search and PPC (AdWords), Social – Organic and paid, e-mail marketing, Content marketing (inbound), Web marketing
• Familiarity with

1. Marketing / CRM platforms
2. Landing page optimizations
3. Analytics and tracking (UTMs, GA, GSC)
4. User flows / behaviours in Google Analytics
5. Inhouse data to draw insights & recommend incremental improvements
6. Understanding of PPC/ display/ programmatic for use in campaigns

• Event management and execution- Online / offline events end-to-end, including content, coordination, collateral, vendor management, leads, and results
• Familiarity with Experience and relationships in relevant publisher and events ecosystem in India
• Quantitative skills & Presentation skills

• Gender-Neutral Policy
• 18 paid holidays throughout the year.
• Generous parental leave and new parent transition program
• Flexible work arrangements
• Employee Assistance Programs to help you in wellness and well being.

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers.We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across truly value.