Senior Conceptual Designer/Art Director– Retail & Experiential Campaigns (3D)

Publicis Sapient is seeking a talented Senior Conceptual Designer / Art Director – Brand Campaigns (3D) to join our growing creative team. This role combines imaginative concept development with hands-on execution to bring bold, retail-focused campaigns to life across print, digital, and experiential media.

You will help shape visual identities, develop bold campaign concepts, and ensure creative consistency across global deliverables. We’re looking for a visual storyteller with strong conceptual depth, comfortable leading ideas from early concept through execution, and translating them into 3D-enabled brand experiences.

Key Responsibilities

Concept development, reviewing design assets, managing project timelines and budgets, and presenting ideas to clients and stakeholders. This leadership role requires strong communication skills, artistic software expertise, and a deep understanding of marketing and branding principles. 

Visual Development

• Create compelling visual content for digital, print, social, and experiential platforms, including campaigns, presentations, POS (in-store) and product marketing materials.
• Collaborate with the Art Director and Creative Director to define the visual tone, mood, and style of campaigns.
• Produce mock-ups and campaign assets using relevant design software, like Adobe Photoshop, Illustrator, and potentially others, such as 3D modelling software.

Concept & Ideation

• Translate written or verbal briefs into strong visual concepts and campaign toolkits.
• Contribute original ideas that elevate the creative narrative.

Style Consistency

• Support the Head of Art & Design in maintaining a cohesive look and feel across all materials.
• Develop and maintain visual style guides, art bibles, and reference documentation.

Research & Reference

• Gather visual references and conduct research to inform design decisions and strengthen visual storytelling.

Iteration & Feedback

• Refine designs based on direction and feedback from senior creatives.
• Collaborate cross-functionally to ensure visual alignment across teams.

Team Collaboration

• Participate in creative brainstorms, design reviews, and cross-team workshops.
• Communicate ideas effectively through sketches, storyboards, and written notes.
• Manage multiple projects and deadlines in a fast-paced environment while contributing to an open, innovative team culture.

Presentation & Delivery

• Create polished presentation materials, including concept boards, colour keys, and design sheets for internal reviews, pitches, and client presentations.
• Demonstrate strong verbal and interpersonal skills to lead projects and present ideas effectively.
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.

Skills & Experience

Required:

• 7+ years of professional experience in a creative or design role (agency or in-house preferred).
• Strong portfolio showcasing concept design, composition, lighting, and colour theory.
• Proven experience applying 3D and ideally motion design to brand or campaign work.
• Ability to design motion-driven narratives, including storyboarding for animated or 3D-enhanced content.
• Proven experience developing global toolkits and shopper/retail marketing campaigns, including POS materials.
• Strong understanding of brand identity, typography, layout, composition, lighting, and colour theory.
• Proficiency in image editing/manipulation (retouching) and technical abilities such as colour correction, grading, and compositing.
• Strong visual storytelling and design sensibility, and a keen eye for detail to ensure high-quality and consistent outputs.
• Confident presenter with excellent verbal and written communication skills (English fluency required).
• Ability to respond constructively to feedback, clearly articulate and defend creative ideas.

Software Proficiency

• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with tools like Figma or Sketch.
• Experience with After Effects, Blender, or Procreate (or equivalent) preferred.
• Familiarity with motion design, cinematography, and 3D workflows is a plus.

Additional Expertise

• Proven ability to create and manage global implementation toolkits.
• Strong editorial and layout design skills with an ability to present complex information clearly and engagingly.
• Capable of designing retail-focused key visuals for print and digital media — with an emphasis on clarity, disruption, and impactful communication.
• Experience translating key visual assets into physical in-store environments, including 3D display concepting and environmental graphics.
• Solid understanding of UX/UI principles and responsive design and experience inanimation and motion graphics (e.g. After Effects) is highly advantageous.
• Ability to perform advanced image retouching, colour correction, and compositing for product, lifestyle, and campaign imagery is also a huge plus.

Language Requirement

• Excellent command of English, both written and spoken.

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.