Manager Web Analytics

Manager Marketing Strategy & Analysis

As a Manager in Marketing Strategy & Analytics, you will be responsible for developing and executing data-driven marketing strategies that optimize customer engagement, drive business growth, and enhance marketing performance. You will work closely with cross-functional teams to analyze customer behavior, market trends, and campaign effectiveness, translating insights into actionable strategies that align with business objectives.

Your Impact

• Develop and implement marketing strategies that drive customer acquisition, retention, and engagement.
• Utilize data analytics, customer segmentation, and predictive modeling to optimize marketing campaigns.
• Collaborate with business stakeholders to define key performance indicators (KPIs) and measure marketing effectiveness.
• Leverage marketing automation tools and customer data platforms (CDPs) to enhance personalization and targeting.
• Analyze market trends, competitive landscapes, and customer insights to inform marketing strategies.
• Lead A/B testing and experimentation to improve campaign performance and customer experience.
• Provide actionable insights to senior leadership to drive data-informed decision-making.
• Ensure compliance with data privacy regulations (GDPR, CCPA) and best practices in data governance.

Skills & Experience

• 7+ years of experience in marketing strategy, analytics, or related fields.
• Strong expertise in marketing analytics, customer segmentation, and predictive modeling.
• Proficiency in data visualization tools (Tableau, Power BI) and statistical analysis tools (R, Python).
• Experience with marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, HubSpot, etc.).
• Strong understanding of digital marketing channels, including email, social media, and paid advertising.
• Ability to translate complex data into actionable insights for non-technical stakeholders.
• Excellent communication and stakeholder management skills.

Set Yourself Apart With

• Experience in customer journey mapping and omnichannel marketing strategies.
• Knowledge of machine learning and AI applications in marketing analytics.
• Certifications in Google Analytics, Adobe Analytics, or related tools.

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Comprehensive health benefits for you and your family.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.