Senior Adobe Journey Optimizer Martech Strategy & Architecture Lead

We are seeking an experienced and strategic AJO Architect / Manager to lead the design, implementation, and optimization of customer journey orchestration using Adobe Journey Optimizer (AJO). This role sits at the intersection of marketing automation, data architecture, and real-time personalization, and is ideal for professionals who thrive in a cross-functional, data-driven environment.

Your Impact

🟣 Journey Architecture & Strategy

• Design and own the end-to-end customer journey strategy leveraging Adobe Journey Optimizer.
• Define cross-channel activation frameworks (email, push, in-app, web) based on behavioral triggers and business objectives.
• Lead discovery and roadmap planning for journey use cases, working closely with marketing, CRM, and product teams.

🟣 Adobe Platform Expertise

• Architect scalable AJO solutions fully integrated with Adobe Experience Platform (AEP), Real-Time CDP, and Customer Journey Analytics (CJA).
• Oversee data ingestion, identity resolution, and segment activation flows to enable real-time targeting.
• Ensure governance, performance, and reusability of AJO assets (journeys, offers, decision rules).

🟣 Leadership & Collaboration

• Manage or mentor a team of journey specialists, analysts, and/or marketing ops professionals.
• Partner with enterprise architects, data engineers, and campaign managers to ensure alignment with platform capabilities.
• Act as SME for AJO best practices, optimization opportunities, and testing strategies (A/B, holdouts, etc.).

🟣 Optimization & Innovation

• Monitor journey performance and identify areas for improvement using CJA and other analytics tools.
• Champion experimentation and personalization through dynamic decisioning and real-time content.
• Stay up to date with Adobe product updates and Martech trends to drive innovation and scalability.

Your Skills and Experience

• 5+ years of experience in Martech, CRM, or digital marketing roles with a focus on journey orchestration.
• 2+ years of hands-on experience with Adobe Journey Optimizer (AJO).
• Strong expertise in Adobe Experience Platform (AEP), Real-Time CDP, and segmentation frameworks.
• Proven experience with cross-channel activation and real-time personalization use cases.
• Familiarity with data schemas (XDM), identity resolution, and audience strategies.
• Excellent communication and stakeholder management skills across technical and business teams.
• Experience with marketing compliance, consent management, and governance is a plus.

Set Yourself Apart With

• Adobe Certifications (e.g., AJO Business Practitioner or Architect).
• Experience with complementary tools like Adobe Target, CJA, Braze, Salesforce Marketing Cloud, etc.
• Familiarity with REST APIs, webhooks, and integrations with external systems (e.g., CRMs, mobile apps).
• Background in testing strategy (A/B, multivariate) and lifecycle marketing optimization.

📍 Location: Open to remote candidates across Mexico, Costa Rica, Colombia and Brazil.
🕒 Modality: Full-time Contractor