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Partnering for Client Impact

Middle East & North Africa

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Publicis Sapient is growing in MENA

From our offices in Dubai, Abu Dhabi and Riyadh, we have partnered with leading organizations across the region for decades, fostering sustainable growth and meaningful impact. Our work spans from transforming the energy and commodities sectors to advancing financial services and reshaping travel and hospitality. As we continue to expand our footprint, we are unlocking new opportunities for clients and professionals throughout MENA.

Explore our regional achievements.

A Journey of Transformative Growth with Diriyah, The City of Earth, Saudi Arabia's Cultural Capital

Saudi Arabia's Vision 2030 has created a significant demand for innovative, unified digital ecosystems that enable seamless customer experiences and operational efficiency. Diriyah Company's ambitions align perfectly with this trend, seeking to transform their digital presence to meet evolving consumer expectations and regulatory requirements. Through our partnership, we’re addressing this demand by leveraging our expertise in building robust, scalable digital ecosystems tailored to the local market.

4
websites
2
mobile apps
18
weeks

"Working on Diriyah’s digital transformation has been a rare privilege—bringing history to life through innovation. I’m incredibly proud of our team’s ability to blend heritage with cutting-edge technology, ensuring every detail honors the soul of Diriyah, the city of earth, while pushing the boundaries of digital experiences."


Hiba Mojabber, Creative Director Customer Experience Design, Publicis Sapient Dubai Office

Future-proofing energy organizations in MENA

Hear how ADNOC utilizes our digital solutions to prepare for a sustainable future.

Play the video

A user-experience overhaul for ADDC & AADC

ADDC and AADC’s mobile apps struggled with poor customer engagement, with less than 5% activity over the past seven years, due to limited features, outdated UI and underwhelming native development. Publicis Sapient implemented a comprehensive overview across phased releases to revamp the design, modernize the infrastructure and introduce 25 new features. Upcoming releases are set to continually evolve based on future customer feedback and needs.

+90%
improvement in App Store's ratings
80%
approx. surge in no. of users for payments
25%
approx. increase in new users per month
40%
reduction in code base
Ahmad Abou El Naja’s headshot.

“I’m proud of the innovation and quality that our team has demonstrated throughout this project. We have used cutting-edge technologies and methodologies to create customized solutions for our client to achieve higher levels of customer satisfaction, increase presence of their digital offerings, and improve their digital service capabilities. In working on this project, I have seen that our people are truly our most valuable assets—their dedication, hard work and drive for excellence. It is a true example of how innovative business ideas can create real-world value. Well done, team!”

Ahmad Abou El Naja, Director Agile Program Management Publicis Sapient Dubai Office

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