Middle East & North Africa
From our offices in Dubai, Abu Dhabi and Riyadh, we have partnered with leading organizations across the region for decades, fostering sustainable growth and meaningful impact. Our work spans from transforming the energy and commodities sectors to advancing financial services and reshaping travel and hospitality. As we continue to expand our footprint, we are unlocking new opportunities for clients and professionals throughout MENA.
Explore our regional achievements.
Diriyah Gate, a UNESCO World Heritage Site, began its transformation journey in 2020 in line with the Saudi Vision 2030. Publicis Sapient established Diriyah’s digital presence in 2023 with the design and launch of four flagship websites and two mobile apps.
Hear how ADNOC utilizes our digital solutions to prepare for a sustainable future.
ADDC and AADC’s mobile apps struggled with poor customer engagement, with less than 5% activity over the past seven years, due to limited features, outdated UI and underwhelming native development. Publicis Sapient implemented a comprehensive overview across phased releases to revamp the design, modernize the infrastructure and introduce 25 new features. Upcoming releases are set to continually evolve based on future customer feedback and needs.
“I’m proud of the innovation and quality that our team has demonstrated throughout this project. We have used cutting-edge technologies and methodologies to create customized solutions for our client to achieve higher levels of customer satisfaction, increase presence of their digital offerings, and improve their digital service capabilities. In working on this project, I have seen that our people are truly our most valuable assets—their dedication, hard work and drive for excellence. It is a true example of how innovative business ideas can create real-world value. Well done, team!”
Ahmad Abou El Naja, Director Agile Program Management Publicis Sapient Dubai Office
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Majid al Futtaim's new AWS-based data management platform enables insights, enable innovations and new features at scale.
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Facial recognition allows guests to be contactless and connected across disparate customer attractions.
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How AGTB became the world’s first fully digital trade finance bank in a matter of months.
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How Publicis Sapient developed a digital platform to transform guest experiences at Yas Island, powered by Azure.
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