Manager Marketing

Publicis Sapient is seeking a Nordics Marketing & Growth Lead to join our global marketing function. This role sits at the intersection of country marketing, field marketing, and sales enablement, with a clear mandate to strengthen our market presence and pipeline across the Nordic region.

Reporting to the Director, Marketing, this role is responsible for shaping and executing high-impact, locally relevant marketing programs—particularly events and field marketing—that directly support growth priorities in Denmark, Sweden, Norway, and Finland.

Responsibilities

Country & Growth Marketing

· Own and execute the Nordics country marketing strategy, aligned to global priorities and local growth objectives

· Translate regional business priorities into practical, on-the-ground marketing programs that support priority accounts and opportunities

· Act as the primary marketing partner to country and sales leadership in the Nordics

Events & Field Marketing (Core Focus)

· Lead the design, delivery, and measurement of high-impact events across the Nordics, including executive roundtables, flagship events, partner-led initiatives, and industry forums

· Own events end-to-end: concept, agenda, speakers, partners, budget, logistics, follow-up, and pipeline impact

· Use events as a primary GTM lever for relevance, relationship-building, and deal progression

Sales Enablement & Account Support

· Partner closely with Sales to support account-based marketing, priority pursuits, and client engagement

· Equip sales teams with relevant narratives, content, and market context tailored for Nordic clients and industries

· Co-create integrated marketing motions with alliances and partners (e.g., Salesforce, IBM and other ecosystem partners)

Budget & Performance Management

· Manage the Nordics marketing budget, working within local, and cross-country funding models

· Track and report performance with a clear focus on pipeline contribution, influence, and commercial impact

· Provide transparent updates and insights to senior stakeholders

Stakeholder & Ecosystem Collaboration

· Work closely with global marketing teams, alliance marketing, and external partners to deliver locally relevant programs

· Act as a visible and trusted marketing leader within the Nordic organisation

· The role bridges Marketing and Sales, with a strong emphasis on commercial impact and field execution

· Approximately 8–12 years of experience in B2B marketing and field marketing roles

· Strong, hands-on experience running events and field marketing programs—this is a core requirement

· Proven ability to work in close partnership with sales teams, supporting pipeline and account growth

· Experience working in collaboration with global, centralised functions like Creative, MarOps, etc.

· Confidence with using CRM systems

· Experience operating autonomously in a country or regional marketing role

· Strong understanding of Nordic markets and business culture

· Comfortable working in a matrixed, global organisation with multiple stakeholders

Nice to have:

· Experience in consulting, technology, digital, or professional services environments

· Exposure to ABM, alliance marketing, or partner-led GTM models

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard to race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans throughout our recruitment process. If you require assistance or accommodation, please contact hiring@publicis.sapient.com

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of the next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.