Salesforce Marketing Cloud, Campaign Lead

We’re hiring a Senior Campaign Lead to own end-to-end campaign delivery for a major brand across an enterprise marketing automation stack (e.g., Salesforce Marketing Cloud, Adobe Campaign/AJO, Marketo). You’ll drive process excellence and governance (intake → build → QA → launch → reporting), coordinate dependencies across internal teams and multiple external agencies, and bring strong expertise in personalisation and CRO (conversion rate optimisation). Experience working with an offshore delivery team is a plus.

Key responsibilities

• Own campaign delivery from brief to launch: requirements, estimation, scheduling, build coordination, QA, approvals, and deployment.
• Manage campaign calendar, prioritisation, and trade-offs across multiple stakeholders and agencies.
• Ensure campaigns meet business objectives, brand standards, and agreed SLAs (timeliness, quality, traceability).
• Design and continuously improve the campaign operating model: intake, prioritisation rules, approval workflows, change control, and release cadence.
• Implement best practices for templates/modularity, documentation, naming conventions, and reusability to increase speed-to-market.
• Define delivery KPIs (cycle time, throughput, defect leakage, rework rate) and drive measurable improvements.
• Coordinate dependencies with external agencies (creative, media, analytics, data/CRM, web/app) and ensure timely handovers and aligned deliverables.
• Run joint working sessions and integrated timelines (creative delivery, tracking requirements, audience/data sign-off, legal/compliance approvals).
• Maintain a single source of truth across vendors (shared tooling, standard briefs, SLAs, RACI, clear handover points).
• Experience working with offshore teams (e.g., developers/QA): clear handovers, shared documentation, overlapping ceremonies, and quality gates.
• Ability to set expectations and SLAs, manage time-zone constraints, and ensure consistent delivery standards across locations.

Required experience & skills

• Senior experience leading enterprise-scale campaign operations/delivery for a large brand.
• Exposure to marketing automation platforms (SFMC ideal, or Adobe Campaign).
• Proven experience optimising campaign processes (intake, prioritisation, approvals, QA, release cadence) and improving delivery efficiency.
• Experience collaborating with multiple agencies/vendors and managing interdependencies.
• Strong delivery management skills: planning, estimation, risk management, stakeholder communication, and conflict resolution.

Nice-to-have

• Familiarity with analytics/experimentation tooling (Adobe Analytics/Target, GA4, Optimizely, VWO, etc.).
• Multi-market / multi-language delivery and/or regulated industry experience.
• Experience in Conversion rates optimisation strategies

• An inclusive workplace that promotes diversity and collaboration.
• Access to ongoing learning and development opportunities.
• Competitive compensation and benefits package.
• Flexibility to support work-life balance.
• Generous paid leave and holidays.
• Wellness program and employee assistance.

As part of our dedication to an inclusive and diverse workforce, Publicis Sapient is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at hiring@publicis.sapient.com

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.